Saturday, March 16, 2013
Backed Or Whacked: Baubles For Your Bike ? Part I
Editor?s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Each column will look at crowdfunded products that have either met or missed their funding goals. Back in January, Backed or Whacked looked at three crowdfunding projects that were aimed at getting novel takes on bicycles off the ground, or at least on the ground. But not every crowdfunded bicycle project involves reinventing the wheels. In fact, bike accessories have been such a popular target for crowdfunding efforts that they?re fertile ground for a two-part look, this first oneof which covers smaller clip-on and snap-on accessories. Feel free to ascribe them symbolically to each wheel as you see fit.