Apple this weekend debuted two new ads that focus on the 300,000 apps currently available to owners of the iPad and iPad mini.
"With over 300,000 apps, iPad is up for anything you are," read the video descriptions on YouTube.
Both ads - dubbed Alive and Together - feature a quick sequence of adjectives flashing on screen; when they stop on one (like "loud") a group of voices read it aloud and the iPad then demonstrates how it embodies that word.
"Loud" shows off GarageBand, detailed images of the inner ear, and shots of models in bold prints. "Deep" includes interactive images of the Earth's crust, TED Talks, an app that zooms in on the body's cells, and shots of a boat on the bottom of the ocean. "Alive," meanwhile, features an animated great white shark, an interactive vocab app for kids, animated images of the heart, and someone editing video of a gravity-defying snowboarder. The last word, of course, is iPad.
The second ad focuses on the words wild, bright, and together.
The ads follow last month's iPhone 5 ad, which focused on the smartphone's "do not disturb" feature and starred tennis pros Serena and Venus Williams. A December ad also featured a girl singing "I'll Be Home for Christmas" to her grandfather over FaceTime.
The iPad mini was released in October, which helped Apple sell 22.9 million tablets during the fourth quarter. During a January earnings call, Apple's Tim Cook said "we obviously could have sold more than this, because we could not build enough iPad minis to come into a demand balance." Shipment times have since fallen to 1-3 days.
For more, see PCMag's reviews of the iPad mini and the fourth-gen iPad.
For more from Chloe, follow her on Twitter @ChloeAlbanesius.
Source: http://feeds.ziffdavis.com/~r/ziffdavis/pcmag/breakingnews/~3/qDZDaOXxPNc/0,2817,2415551,00.asp
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